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A laptop on a white desk showing a code editor with code

Site performance and its impact on user experience

Your site could look amazing and be easy to use, but if your site is slow to load, or even failing to load, this will have an effect on the overall experience. A summary of Paul Boag's "Why performance is the best way to improve the user experience" article.

Three iPhones displaying different versions of the University of St Andrews website.

Scrolling and the illusion of completeness

In 2018, the Nielsen Norman Group reported that 57% of user’s viewing time was spent above the fold, with the percentage drastically dropping off afterwards. They dubbed this issue the "Illusion of Completeness".